The Sugar Bandit

A drop-dead delicious small cupcake brand created as a passion project based on my background as a pastry chef.

Brief: Ideate and design the branding for a hobby cupcake business by YOURS TRUELY. Stand out from the crowd by staying away from generic bakery motifs and target the demographic of young adults with a cheeky sense of humour. Create a depiction of the brand’s name THE SUGAR BANDIT in the form of a fun character.